miércoles, 27 de abril de 2011

The Do’s And Don’ts Of Website Marketing

For those who don’t know, website marketing is all about driving visitors to your website and to encourage them to take the actions needed so that you will make money. The trend for people turning to the Internet for local services and other shopping is growing by the day and won’t stop. Now is the time to get in front of this trend! The following tips about online marketing will apply to you whatever kind of business you operate.

Let the experts take care of your website marketing.

Getting lots of links to your site from other people’s web sites is your first priority. This is a no brainer way to get more visitors to your site. The more links you have on external sites, the more chances that you have of people visiting your site to see what you have to offer. Carefully placed links will work for you day and night as people will be curious to see what you offer on your web site!

In addition, search engines such as Google and Yahoo also love websites with many incoming links from other sites. They see these links as a barometer of a site’s authority in the subject matter. So another benefit from obtaining these links will be higher rankings in the search engines so even more people will find you!

Do not spend too much time on your website appearance! Your site should look professional and offer high quality information because that is what the majority of people are looking for and not some extravagant animations. So do refrain from multi-colored site background, rotating text or many banner ads. Don’t cover your site with pictures. While images are a good to attract visitors to read more on your offers, too much of them will sidetrack their attention.

Quality information that entices people to call you or join your email list is the name of the game. Only then will you be able to convert those visitors into buyers. Bear in mind, substance is better than style every time in website marketing. Always update your site and keep your content fresh. If your web site says copyright 2006 on it and the content hasn’t been updated for years then then visitors will leave in their droves.

Make your visitors feel welcome and use a friendly approach. As you are probably aware, the Internet offers people lots of choices and keeping a visitor is becoming more and more difficult. So do everything you can to answer their questions straight away with quality information and keep it friendly. To give your site more credibility, you should always include your contact details, privacy information, easy navigation for people and any terms and conditions that you have.

Finally, do not be afraid to spend some money on website marketing.Online marketing is very cost effective compared to advertising in the Yellow Pages and printing brochures and flyers and other traditional forms of marketing! Even though you maybe a little skeptical about the Internet and online marketing, it is certainly worth trying as the rewards that you can gain from it can be substantial.

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